How to Apply for a Job in Graphic Design
In Summer 2014, we began hunting for a new designer to fill a marketing designer position that just opened up. Seven days after the posting was up, we had almost 100 applications. By the time we took...
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How Google’s Algorithm Change Will Drastically Affect Your Website’s Traffic
On April 21 Google will unveil yet another change to their search algorithm that will have far-reaching repercussions for every website that isn’t “mobile friendly.” If your website isn’t optimized for...
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How to Calculate the ROI for Your Social Media Channels
When it comes to evaluating how effective your marketing efforts are, there’s no one single formula for figuring out what your return on investment should be. Some companies are worried about how...
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The Foundation: The Ultimate Cheat Sheet Guide to All Major Social Networks
Update: You can now see the infographic in its entirety below. In celebration of Social Media Day, we’re shipping our new, shareable, printable, hangable guide to all the major social networks: “The...
View ArticleThe Secret Sauce of Marketing Success: Audience Segmentation
I’m sitting at my favorite bar in Brooklyn, ready to square up after finishing my single, responsibly enjoyed beverage, when the bartender slides an iPad in front of me with my bill. What a time to be...
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